Do people still maintain blogs in the year 2022 and do they serve any purpose? Well for one, look no further than the legend Seth Godin himself who still posts to his blog every day, and there’s always a good nugget on there every week as a result.
The act of creating content for a blog is still useful, if not more useful in a world where everything you post is subject to judgement by algorithms and peers. On a blog, you post it and move on with your life fairly quickly.
Now, an even more important use for a blog in a world characterized by social media would be that it gives you the chance to flesh your ideas out, which can then be turned into videos or podcasts later on.
Blogs give people a quiet place to work on high-impact ideas. They can be used for classic sales and marketing as they help you build your audience or just plain old creative development for any medium of choice.
A musician can use a blog to post ideas in progress in the same way that a painter can share what they’re doing. Again, without the turmoil of throwing your ideas into high-velocity news feeds.
However, the biggest challenge with maintaining a blog in this environment is maintaining a blog in this environment. It's easy to stop posting and forget about it.
So I thought it would be helpful to come up with ten ways you can keep the momentum going on your blog.
- Get a blog that’s easy to post to. I switched to Ghost but you can use Wordpress or Medium for this goal. Even Google Blogger still works. The blog doesn’t have to be your main site, and it doesn't even have to be publicly available at all.
- Find a simple motif to post about and make all your posts in this theme. That could be writing down a recent dream and your interpretation of it, or sharing a photo from the sunrise out your window every day with a small comment.
- Create drafts. We often don’t post because we feel like everything we write will go public right away. It’s not that way at all with draft mode. You can have 10s or 100s of drafts on the go.
- Take the point of view of a journalist who’s reporting on your life through this blog. Sort of a 3rd person point of view. This might help ease the burden of the ego and let you step outside of it for the time you write.
- Limit your post format to just photos, poems or sound clips. This is another way to make it easier and not think that you have to write long prose or SEO-style posts that have 2,000 words.
- Make an appointment with yourself in your calendar for when you will post on your blog. This type of advice is getting stale these days so I can make it more interesting by suggesting you pair that calendar event with the website focusmate which lets you work with a stranger virtually.
- Have a purpose or a why - this is vague but a better way to think of this advice is by asking what is the obstacle that the hero in your journey needs to overcome? Your blog won’t necessarily solve it but by getting in the habit of sharing your ideas you might be working in the right direction of uncovering the truth that you seek to reveal.
- Read your own blog every day - if you can’t see it then you have no reason to post on it. Just like how clutter in a closet never gets removed. Bonus points if you set it as your homepage.
- Don’t be afraid to post mundane activities - there’s a reason people enjoy posting their expensive meals and travel adventures on social. Posting is a way of archiving highlights that we’ve experienced in our lifetime. Don’t feel any shame about sharing a great moment on your blog. Let your blog be a celebration of life.
- Adopt a freewriting regimen using Morning Pages. Here's a video where I discuss it. You can also try the app Flowstate which forces you to keep writing or else the words will disappear if you lose your momentum.
- Use the Jerry Seinfeld method of creating a streak where you post every day for a certain number of days - start with 5 and you can build from there (this method was in reference to Seinfeld’s approach to writing jokes every day). You don’t have to post everything you write, you can always discard ones that don’t feel that good. There are a lot of good apps for keeping track of your streaks and habit building. I've used Strides for many years.
- Building on this last one, you can set a goal of writing 100 posts over the course of a year. Doing 100 of anything is a great way to break through any resistance that’s hanging around on the outskirts of your mind.
- Take people inside your “studio” - letting people know what sorts of tools you use and your setup is a quick win when you’re out of ideas. Here's a post from What's in my Now that features my own studio.
- An extension of the “Cribs” approach above, take people through a typical day in your work or creative life. People love to know about the routines of famous people, so you don’t have to be famous in order to tap into this common human interest.
- Read more blogs - they are increasingly hard to find but you can set up a Feedly account and type in different blogs to see if they have an active RSS feed to read. Keep your Feedly groomed with high quality content such as Seth Godin, Brain Pickings (now the Marginalian) and Austin Kleon.
All it takes is the ability to focus on one post, and after that, you will instantly have new ideas for other posts to write.
I hope this inspires to keep creating 🤠